"Moii Coffee started with a big dream in a small college apartment. Growing up in Ethiopia, coffee was a daily part of life and a tradition passed down through generations in my family. My great-grandfather was a farmer in a small remote Ethiopian village who sold coffee to Arab merchants. My grandfather took this to the next level by moving to the city to open a small shop and sell coffee. Fast forward 60 years, and he has achieved success and paved the way for me to be where I am now. I established the business to go a step further than my grandfather did by offering what has been deeply rooted in my family for generations to the world, as well as to bring the true essence of Ethiopian coffee to the world and give people an unforgettable coffee experience."

- Firaol Ahmed